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Targeting a website for a geographical audience

A micro-site optimised for an English county and a London Borough.

Photo: Targeting a website for a geographical audience
Fish Car Leasing wanted to target two geographical areas. By includung the main keywords in the domain name we hope to attract more traffic to the main website. But to avoid looking like we are cheating we are using a seperate hosting package with slightly differnt wording and metadata so the web site doesn't look like a "Spam" website. We are registering this new web site address with several directories and other websites so we fast-track out of the Google Sandbox!!
More info. :
Author: Mervyn Fernandez (Wed, Feb 2 2011 at 09:29:16)
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