Geo contracts Ltd. had a great looking website but it lacked the bits that Google and other search engines look for. The only mappable wording on the original homepage were "skip intro".
The site was also hosted outside the UK and was totally missing the Google radar apart from a couple of local links.
'58 ALL' optimised the home page to contain the copy that would give Geo contracts the advantage they are looking for. We also signed them up to Yahoo! and MSN.